Traditional toys

Who wants these days toys with no touchscreen or interactive options? The answer could be NO ONE.

But, it seems that a return to traditions is at the horizon.

The only words we can hear when a family is out shopping are:

or other digital devices names.

Remember the days when basic Meccano sets or die-cast toys were the treasure everyone was after?

Luckily, there is a rebirth of the Lego (

There was a time when children would get manual and educational toys with no connection with the outside world; miniature cars for the boys and dolls for the girls…and everyone was happy with it. There was no disappointment from anyone. Then things started to be more “technical“: cars became remote controlled and dolls could talk and walk. This was only the start of more advanced and expensive novelties.

When looking back just a decade ago, interactive products were still rare. Then all manufacturers jumped on the new feature and as fashion is followed by a rather significant number of individuals, it started to be everywhere. Public transports, pubs, museums, supermarkets adopted this new technology. It is now part of our daily lives…and if it doesn’t work properly it is a real issue as everything is then on hold. Remember a few months ago, some banks couldn’t accept deposits or withdrawals due to an IT glitch in their system.

So where do we go from there?

Some businesses/manufacturers and creatives are still believing that technology has its limits. This means back to the roots and putting on the market quality traditional toys and gifts. As an example, Toys and Interiors have a listed Siku metal tractor toy on their website ( as well as other down-to-earth range which will bring happiness to your little ones without costing you an arm and a leg and when stored in a box there will be no worry concerning batteries or even firmware update. Simplicity is what we should be after in the first place. The magic will still be intact even 10 months later when yourself, your child(ren) or even your own parents will hold the product.

Are we living in a material world and is the World becoming too superficial by losing the actual sense of real values?

The History Of Toys

Source – Infographic Larger Version

According to a Daily Mail article an iPad mini sold for £269.00 only costs £117.00 to produce – the screen cost being the most expensive part at £50.00! (Read details HERE)

This brings the question before Christmas 2013: is it wise to invest a lot of money on high-end toys especially when it might be disregarded within 5 months due to the constant development offering better speed/access/resolution/battery life and mainly when a 8 year old has no real notion about prices/quality?

It is not about offering poor gifts…but something which will be pleasing and be directly linked to the childhood and could eventually be passed to future generations. Being less selfish about modern gadgets is also something to consider.

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